Over a week-long shoot on the island, we captured Ibiza through a family's eyes - hidden coves, boat trips, snorkelling and kid-friendly restaurants. Each layer designed to do a specific job: scroll-stopping reels to spark curiosity, practical itineraries and guides to build intent, and FlyDirect-branded hero films to convert. Everything fed a layered Meta ad funnel, with organic cuts posted across our own channels using trending audio - an organic layer that reached 2 million people before the paid campaign had even launched.